The Atlanta rap trio’s “Culture” debuted at the top of the Billboard 200, and Lady Gaga’s music surged on iTunes after her Super Bowl performance. Read entire story.
Source: NYT > Music
Tribune Media Agrees To Sell Gracenote Data Services To Nielsen For $560M
Tribune Media continues its effort to raise cash with a deal unveiled this morning to sell its Gracenote data unit to Nielsen for $560 million. Tribune will hang on to two business-to-consumer websites: Covers.com and ProSportsDaily.com. The companies expect the deal to close by the end … Read entire story.
Source: Deadline
Subscription Video Availability Now Equals DVR Penetration, Nielsen Says; Media Consumption Up An Hour Per Day
Nielsen’s 1st-quarter 2016 Total Audience Report marks what the company is calling a milestone in U.S. media: Availability of SVOD – subscription video on demand – is now equal to DVR penetration, with both available in 50% of U.S. TV households. That’s great news for services … Read entire story.
Source: Deadline
NBCU Will Use Non-Nielsen Data To Guarantee Audiences For Targeted Ads
Here’s the latest nail in the coffin of TV ad deals based solely on Nielsen measures of viewers’ age and sex. NBCUniversal says today that it will offer “select advertisers” in this year’s upfront market guarantees that their spots will reach more narrowly targeted audiences. The new … Read entire story.
Source: Deadline
Nielsen Adds Facebook To Social Media Ratings With Twitter
Striving to plant new seeds in the multiplatform media landscape, Nielsen today added one very well-liked partner to its social media metrics. With Facebook conversations now joining Twitter activity and ratings on broadcast and cable TV and the streaming services, Nielsen hopes to be able to more fully gauge … Read entire story.
Source: Deadline
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