Nielsen has secured the participation of Disney and media agency Magna in the first offering to be part of its forthcoming cross-platform measurement system Nielsen One. The company long known for its traditional TV ratings is getting set to roll out the new system by the end of 2022. In … Read entire story.
Source: Deadline
Viewing of Disney+ in the U.S. jumped 20% in November compared with October, according to Nielsen, as Thanksgiving time off coincided with the release of marquee programming. The number was included in Nielsen’s monthly assessment of viewing across TV and streaming, The Gauge (see graphic below). The report … Read entire story.
Source: Deadline
Netflix had a good week at the virtual box office from November 1 to 7, taking the overall streaming crown with marquee feature film The Harder They Fall. Nielsen said the film racked up almost 1.2 billion minutes of streaming views. That was well ahead of any other series or film, as two-… Read entire story.
Source: Deadline
Nielsen said Thursday that Manifest on Netflix ran away as the most streamed program for the week of June 14-20 — the same week it was canceled by NBC after three seasons. The cult hit sci-fi drama drew almost 2.5 billion viewing minutes for the two seasons currently available on the … Read entire story.
Source: Deadline
In a virtual presentation today during the Cannes Lions brand confab, Nielsen shed a bit more light on streaming from its growing body of research on the U.S. market. Following up on its announcement last week of a new measurement tool called The Gauge, SVP of product strategy Brian … Read entire story.
Source: Deadline