Days after saying she wouldn’t be watching college or pro football this fall for the second year, ESPN has shifted host Michelle Beadle off its low-rated and football-centric Get Up! morning program. Beadle will instead host a new post-game show following NBA games on the network … Read entire story.
Source: Deadline
Disney’s reorganized ad-sales efforts bore fruit in the upfront marketplace, with double-digit CPM gains at ABC and high-single-digit increases at ESPN and Freeform. The company did not comment on the results, but sources indicated that revenue showed high-single-digit increases across the board on … Read entire story.
Source: Deadline
For the first time since 1979, both of the NBA’s conferences — the East and the West — will have their championship series decided in a seventh game. ESPN and TNT are salivating for the bonus action, especially during a holiday weekend when programming competition is not at peak levels. … Read entire story.
Source: Deadline
Keith Olbermann is taking on an expanded role at ESPN as part of a new deal with the network. Under the pact, Olbermann, who has contributed to various ESPN shows since January, will make additional appearances across ESPN platforms and programs in 2018. His new duties include select studio assignments with … Read entire story.
Source: Deadline
ESPN saw its highest-rated 2018 NBA Playoffs telecast Friday when the Cleveland Cavaliers were defeated by the Indiana Pacers in Game 6. The telecast generated a 2.9 metered market rating, up 81% from the Boston Celtics-Chicago Bulls game in 2017, a 1.6, according to Nielsen. The game peaked with a 3.6 metered market rating … Read entire story.
Source: Deadline