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    Categories: Music

‘The work we do isn’t algorithmic’: A&R in the era of TikTok

In the digital age, marketability is just as important as music. Artist and repertoire reps from Warner, Ministry of Sound and Partisan explain how they discover music in 2022Artists and repertoire representatives (A&Rs) are the wildcatters of the music business, spotting new acts, signing them and guiding their artistic … Read entire story.

Source: Music | The Guardian

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