La Scala Works To Get Younger People To The Opera — And Then Keep Them Coming

Alongside free performances in Milan neighborhoods and cheaper tickets for young adults and families with children, the house has started discounts for people in their 30s. Says superintendent Dominique Meyer, “It is not as if one’s salary suddenly becomes three times as big when you turn 30.” &ndash… Read entire story.

Source: MUSIC – ArtsJournal