The Medicis of raving: how Elrow became a dance music empire

The Arnau family started with a single social club in 1870. Now, the Spanish dynasty turns over £18m a year with its hypercolour techno carnivals – by prizing spectacle over DJsThe Arnau family, which runs the super-successful Spanish party brand Elrow, has many Juans. Too many, some might say…. Read entire story.

Source: Music | The Guardian