Sky To Spend Tens Of Millions More On U.S. Procedurals As It Rebrands Sky Living Channel As Sky Witness

European pay-TV broadcaster Sky is to spend ten of millions of dollar more on high-profile U.S. procedurals after rebranding its Living channel in the UK. The 21st Century Fox-backed broadcaster is rebranding the channel to Sky Witness to fix a “disconnect” with the brand. The channel, … Read entire story.

Source: Deadline