The Opera Company That’s Remaking Itself – And Making Itself Cool – By Working The Data

“‘This isn’t some magic soup!’ says David Devan of the data-driven, meticulously engineered transformation of Opera Philadelphia. The once sleepy, old-school company has become one of the most progressive forces on the opera scene. Having spent more than $600,000 on market research over the past five years, … Read entire story.

Source: MUSIC – ArtsJournal