Conventional Wisdom Is That Orchestra Subscriptions Are Dead. But Are They?

“One positive story the classical music field has to tell is a multi-tiered membership approach developed by The Cleveland Orchestra. Instead of building a one-size fits all membership program, the Cleveland Orchestra team identified distinct audience segments that fell through the cracks of their existing loyalty programs. Then, … Read entire story.

Source: ArtsJournalMUSIC – ArtsJournal