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    Categories: Hollywood party

TV Needs “More Targeted” Ads & Film Has To Get More People In Seats, Ken Ziffren & Anne Sweeney Tell UCLA Confab

“The advertisers are getting fewer eyeballs and paying more for those eyeballs,” powerhouse Hollywood attorney and L.A. Film Czar Ken Ziffren said today of the state of TV and the vast and fast changes the industry is undergoing. “We’re in a situation where mobile will predominate,” he … Read entire story.

Source: Deadline

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