Just How Does This Jazz Festival Regularly Attract 100s Of Thousands Of Screaming Young Fans?

Now in its 12th year, the Jarasum Jazz Festival regularly draws between 200,000 and 250,000 people over three days. Jarasum estimates that 88 percent of its 2015 audience was under age 40. To put this demographic in perspective, the numbers are basically flipped at the Newport Jazz Festival, where a 2012 survey found that 82 percent of … Read entire story.

Source: MUSIC – ArtsJournal